Izuddin Helmi

Ex-Grab, PETRONAS & Jupiter — designing since 2013

Product designer
Kuala Lumpur, GMT+8

Booking Q1 2027
2 slots left

Start a project ↗

Booking Q1 2027 · 2 slots left

Dashboards
& mobile apps
specialist.

Thirteen years designing products at Grab, PETRONAS, KATSANA and Jupiter. Now independent — I help teams turn complicated operations into software people genuinely like using.

Lab — things I’ve built myself

01 / 06
  1. Keluar Sekejap player with chapters, waveform and live transcript Keluar Sekejap home with clips, KS+ membership and a listener poll Keluar Sekejap shows list

    Keluar Sekejap — The official KS Media app: listen, watch and follow along with transcripts. iOS and Android.

    Launching Dec 2026
  2. TaubatApp prayer times with a daily checklist TaubatApp Quran tab TaubatApp Al-Mathurat reader

    TaubatApp — Waktu solat, Quran, qibla and a prayer tracker. Live on iOS and Android.

    taubat.app ↗
  3. Balik Kampung: a low-poly 3D kampung with houses, a vegetable farm, a river and villagers to talk to

    Balik Kampung — A little journey home: walk a low-poly kampung, talk to the villagers and collect 11 stories. Runs in the browser.

    Play it ↗
  4. SREF studio: saved style references, generation history, and an isometric pixel-art scene generated in the Pokemon Isometric style

    SREF — Save the look of any image set, then generate new images in that style. Local-first, bring your own API key.

    Try it ↗
  5. State of Malaysia climate page: +0.6°C above the 1991–2020 average, with a map of every state's temperature anomaly

    State of Malaysia — Malaysia’s climate, rainfall, floods, air, forests and energy as live data stories, state by state.

    Explore it ↗
  6. Taubat Reading Room: a 3D Quran resting on a carved wooden rehal on a wooden floor, with “Tap the Quran to begin”

    Taubat Reading Room — The full mushaf with Malay and English, opened from a 3D Quran on a carved rehal. Take your time.

    Open it ↗

Career

2010 — 2026
13 years designing,
16 in tech

2025 — Now Independent Builder Izu Labs Resources, Kuala Lumpur Building my own products — see the Lab above — and taking on select client work.

  1. 2021 — 2024 · Remote, Singapore / Malaysia

    Jupiter

    Design · Jupiter Exchange

    The mobile app, the trade platform and internal dashboards.

    Request case study ↗
    Jupiter trade platform with candlestick chart and order book, mobile swap screen, and a routing analytics dashboard

  2. 2021 — 2024 · Remote, Singapore / Malaysia

    Meteora

    Design · built alongside Jupiter

    The DLMM interface: liquidity bins, price ranges and position strategies.

    Request case study ↗
    Meteora DLMM screen with liquidity distribution, price chart, positions and a create-position panel

  3. 2018 — 2021 · Kuala Lumpur

    PETRONAS

    Lead, Design Systems (UI/UX) · Group Digital, EDX

    Design system and guidelines, a plant operations dashboard, C-level reporting, and the internal news and events site for 50,000 staff.

    Request case study ↗
    PETRONAS design system sheet, plant operations dashboard, executive report and intranet news site

  4. 2016 — 2018 · Kuala Lumpur

    KATSANA

    Design

    Fleet management system, mobile app, and vehicle intelligence: speed, location history and driving behaviour.

    Request case study ↗
    KATSANA fleet map with vehicle list, a 24-hour speed chart, and a vehicle detail app with speed gauge, driving score and location history

  5. 2014 — 2015 · Kuala Lumpur

    Duriana

    Design Lead

    Marketplace app: listings, product pages, offers and seller profiles. Later acquired by Carousell.

    Request case study ↗
    Duriana web marketplace with listings, and mobile listing and product screens

  6. 2013 — 2014 · Petaling Jaya

    Grab

    Lead UI/UX Design

    Passenger booking, the driver app for accepting jobs, and the ops dashboards behind them.

    Request case study ↗
    Grab ops dashboard with demand heatmap and job details, passenger booking screen and driver job request screen
2013 Designer & Front-end Web Developer Slashes and Dots Remote, Malaysia.
2012 — 2013 Senior Front-end Web Developer Mindvalley Kuala Lumpur.
2011 — 2012 Front-end Web Developer Slashes and Dots Kuala Lumpur.
2010 — 2011 Front-end Web Developer Art In Software Melaka. Where it started: building the web before designing it.

Got an app to build?

From a rough idea to a product that’s outgrown its first design. Engagements start at RM20,000 and usually run 6–10 weeks, for web, iOS and Android. Send a brief and you’ll hear back within 24 hours.

  1. “We have an idea, not a product yet.”

    Workshops, user interviews and a clickable prototype you can show investors or your team. 2–3 weeks.

  2. “Our dashboard is a mess.”

    Untangle data-heavy screens into something your ops team opens without sighing — states, edge cases and all.

  3. “We need it on iOS and Android.”

    End-to-end flows and store-ready UI for native or Flutter builds, designed with your developers, not thrown over the wall.

  4. “Every screen looks different.”

    A design system with tokens, components and guidelines, so your team ships consistently after I leave.

Tell me what you’re building ↗

Have a RM20k+ product problem?

Start a
project ↗

Book a 30-min intro call